 A NEW TREND: GAMIFICATION
Californian
based Company Badgeville which was founded in 2011, has now announced its Next –Generation
Gamification Technology, the Behavior
Platform 5.0.
This
new technology will enable large companies themselves to deliver sophisticated,
scalable and secure gamification programs. These programs will empower the
companies to gamify their customer facing applications thus engaging their
customers and employees more with themselves and their product lines.
The
behavior platform of Badgeville has already been recognised by the Software
& Information Association as the 2013 Cloud Platform of the year and is regarded
as the leading gamification platform in the industry. It is currently used by
hundreds of the world’s leading brands amongst those are: American Express,
Samsung, Oracle and many others.
This new technology trend was
earlier seen by Gartner (An
American information technology research and advisory firm) in 2011. In one of its summits in 2011,
Gartner has declared that “By 2014, more than 70 percent of Global 2000 organizations
will have at least one ‘gamified’ application” . Gartner analysts examined the
future of gamification and said at the time that “gamification is positioned to
become a highly significant trend over the next five years”. This has now
become a reality.
Brian Burke, research vice president at Gartner has once said "Gamification could become as important as Facebook, eBay or Amazon..During 2012, 20 percent of Global 2000 organizations will deploy a gamified application. IT leaders must start exploring opportunities to use gamification to increase engagement with customers and employees, with the aim of deploying a gamified application next year. Understanding how to apply game mechanics to motivate positive behavioral change is critical to success."
Gamification typically involves applying game design thinking to non-game
applications to make them more fun and engaging. Gamification has been called
one of the most important trends in
technology by several industry experts. Gamification can potentially be applied
to any industry and almost anything to create fun and engaging
experiences, converting users into players.
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