 AppAnnie Intelligence platformOnce a Beijing startup is now a global brand
App Annie is a business intelligence company and analyst firm, co-headquartered in Beijing, China and San Francisco, USA. It produces a range of business intelligence tools and market reports for the apps and digital goods industry.
App Annie was launched as a free service in 2010, and the company was founded in 2011 by Bertrand Schmitt. It provides three main services, including analytics, store stats, and business intelligence. These products provide publishers with data on downloads, rankings, revenue, reviews, and more to help them learn about the performance of their own and competitors’ apps.
App Annie' s VP of marketing, Oliver Lo, who is part of the founding team at the mobile app data company explains AppsAnnie' s timeline as
March 2010: Officially launched AppAnnie.com with Analytics and Store Stats products for the App Store and Mac Store. 30,000 apps were using Analytics within a year of launch.
May 2011: We raised our first round of funding, with $1 million series A investment from IDG Capital Partners. We grew the team to a whopping 6 people!
January 2012: We launched our premium Intelligence product, offering the most accurate app store market data available. We also gave Annie a facelift, ditching the spandex for geeky glasses.
February 2012: We launched Google Play public beta support across our three products. By now we had 100,000 apps using Analytics. We also partnered with IDC to deliver a quarterly portable gaming report that showed how mobile games are reshaping the industry.
August 2012: We raised a second round of funding, with a $6 million series B investment led by Greycroft Partners and participation from e.ventures, Infinity Venture Partners, Kii Capital, Jarl Mohn, and IDG Capital Partners. We also opened a new office in San Francisco, which became our global sales and marketing headquarters.
Dec 2012: We launched the App Annie Index, which quickly became the point of reference for commercial success on the app stores. Every month, the Index is quoted in every business media outlet from WSJ and Bloomberg, to Techcrunch and AdAge. There were 175,000 apps using Analyticsand we opened offices in London and Tokyo to keep up with demand in Europe and Japan.
Spring 2013: We launched support for the Amazon Appstore, Windows 8 Store. We also launched AppAnnie.com in Chinese, Japanese, Korean, and Russian.
Summer 2013: We took App Annie’s product suite to the next level with the launch of Intelligence Web and Visualization, as well as a mobile app for App Annie Analytics. There were 275,000 apps worldwide using App Annie Analytics.
August 2013 (Present): Today, we have over 100 App Anniers and counting across Beijing, San Francisco, Hong Kong, London, Tokyo, and Seoul. More than 90 percent of the top 100 publishers by revenue are using an App Annie product.
When everyone is rushing to get their work sorted out before the new year, App Annie released some useful updates to the App Annie platform one of which is
Share eBooks Data, Without Sharing Login Details
If you work in the eBooks industry, this update will make sharing sales and download figures a whole lot safer. If you’re a publisher, agent or distributor, there’s a good chance you manage 100’s of books for dozens of authors, all of whom want to know how their books are selling. But you only get one consolidated report from Amazon and you have to split out each author’s data, row by row. Well now you can simply share the relevant titles on App Annie without exposing anyone else’s numbers.
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