Three major players in IaaS market - 2016





IT Analysis & research firm Gartner Inc. has published a report in last August. Report evaluates companies for IaaS (Infrastruce as a Service) worldwide.

IaaS is counted as a fastest growing IT Services in corporate IT spending. In the market however only very few companies can make progress in terms of market share. It is becoming highly difficult for the smaller companies to progress and establish consolidation.

On its 2016 report, Gartner Inc. defines IaaS as “standardized, highly automated offerings, where compute resources, complemented by storage and networking capabilities, are owned by a service provider and offered to the customer on demand.”

IT organizations are either focused on, “maintaining existing stuff” or “building new stuff”. According to Gartner, most IaaS is bought for “building new stuff”, new cloud applications. But on the other hand, cloud IaaS is also increasingly being purchased “maintaining existing stuff” traditional IT purposes.

According to Gartner report, IaaS has consolidated significantly around three leading service providers in 2016. The future of other service providers is increasingly uncertain and customers must carefully manage provider-related risks. 

Although Gartner report features 10 vendors in IaaS Magic Quadrant report, majority of the market is dominated by the three largest IaaS providers. These are:

Amazon Web Services AWS
Microsoft Azure
Google Cloud Platform

The above IaaS platforms also combine IaaS with PaaS (Platform as a Service).

Vendors selected for the other 7 as Niche include: 

CenturyLink Inc 
Fujitsu Ltd 
IBM Softlayer
NTT Communications Co.Ltd
Rackspace Inc 
Virtustream 
VMware

Here is some warnings to clients for Niche players: “Some Niche Players may be excellent providers for the use cases in which they specialize, but do not serve a broad range of use cases well or have a broadly ambitious road map. Some may have solid leadership positions in markets adjacent to this market, but have only developed limited capabilities in cloud IaaS. Providers that specialize in managed services on top of a 'good enough' IaaS platform may be in this category. Finally, some Niche Players have weak offerings, or have cloud IaaS businesses with uncertain futures, and should only be chosen with careful attention to managing vendor-related risks.”

But large market leaders are not always the right choice for a business. “A focused, smaller vendor can provide excellent support and commitment to individual customers,” according to the report.

Download Gartner report  on IaaS 2016>>

"The business of business, is to improve the state of the world." - Marc Benioff



Salesforce >> Dreamforce 2016.
Salesforce CEO Marc Beinoff ' s inspirational Keynote Speech worth listening.

Welcome and Corporate Overview - "Be a Customer Trailblazer" with Marc Beinoff and Special Guests


Marc Benioff (CEO, Chairman, Chairman, Speaker, Author) The Marc Benioff presentations are energetic and thoughtful examinations of consumer relationships. In particular, Benioff discusses how to communicate effectively with consumers using a variety of social platforms and media like Facebook and mobile devices.

As CEO of Salesforce.com, which received a 'Wall Street Journal Technology Innovation Award,' and was named one of Businessweek's 'Top 100 Most Innovative Companies, Benioff understands how to garner consumer support, market attention and approach consumer-based relationships. Prior to his current position, Benioff was the Senior Vice President at Oracle Corporation an up-and-coming software development company. In terms of his education background, Benioff holds a Bachelor of Science and a Bachelor of Arts in Entrepreneurship from the University of Southern California.

With extensive knowledge and presence in the business world, Benioff is widely recognized for his pioneering innovations and advancements. As a result, he was awarded the 'David Packard Medal of Achievement' and named by 'Fortune' magazine as one of the 'Top 50 People in Business' and one of the 'Smartest People in Tech.' He was also appointed as the co-chairman of the President's Information Technology Advisory Committee by President George W. Bush, to oversee the publishing of health, security and science technologies.

In an attempt to spread his expertise on commerce, Benioff has authored a variety of business books including 'The Business of Changing the World: 20 Great Leaders on Strategic Corporate Philanthropy' and his bestseller 'Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry.'

Infused with a vibrant and optimistic attitude, the Marc Benioff presentations investigate how companies can maximize their interaction with customers and their quarter sales.

Google Cloud Platform sails into new horizons




On Thursday, September 29, 2016 Google has annouced that "Google Cloud Platform sets a course for new horizons".

 Google made the move to bring new capabilities to new regions, environments, applications and users to power business around the world.

In order to efficiently serve to one billion users-base worldwide, Google has declared the locations of 8 new Google cloud regions. The regions are set as Mumbai, Singapore, Sydney, North Virginia, São Paulo, London, Finland and Frankfurt.

There will be more regions to follow next year. Google's new regions will be available to public in 2017 and is set to improve performance and latency for Google customers.

Applications running on Google Cloud Platform (GCP) benefit from a great infrastructure, the open source container management system. Google customers will be able to build applications that can easily span multiple clouds, whether they are on-prem, on a different public cloud vendor, or a hybrid of both.

Google' announcement includes the introduction of new updates to their data analytics and machine learning portfolio on Google BigQuery and Cloud Machine Learning.

Adobe has chosen Microsoft Azure as its preferred cloud platform for the Adobe Marketing Cloud






ATLANTA — Sept. 26, 2016 — Monday at Microsoft Ignite, Adobe and Microsoft Corp. announced plans for a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalized experiences through every phase of their customer relationships. Together, the two companies will enable businesses to dramatically strengthen their brands through solutions with Microsoft Azure, Adobe Marketing Cloud and Microsoft Dynamics 365.

“Business leaders in every industry are focused on how to better engage their digital customers, wherever they are,” said Satya Nadella, CEO of Microsoft. “Together, Adobe and Microsoft are bringing the most advanced marketing capabilities on the most powerful and intelligent cloud to help companies digitally transform and engage customers in new ways.”

“Customers today expect a well-designed, personalized and consistent experience every time they engage with a brand,” said Shantanu Narayen, president and CEO of Adobe. “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

With this partnership, Adobe will make Microsoft Azure its preferred cloud platform for the Adobe Marketing Cloud, Adobe Creative Cloud and Adobe Document Cloud. Azure provides Adobe with a trusted, global cloud and a powerful data platform for intelligent services, including comprehensive machine learning and cognitive capabilities in Microsoft Cortana Intelligence Suite and SQL Server.

Microsoft will make Adobe Marketing Cloud its preferred marketing service for Dynamics 365 Enterprise edition, giving customers a powerful, comprehensive marketing service for Microsoft’s next generation of intelligent business applications.

The two companies are collaborating to create standardized data models for their marketing and business applications — leveraging artificial intelligence, machine learning and advance analytics — that customers can use to create new data-driven sales and marketing capabilities. Adobe and Microsoft intend to make the data models extensible to enterprise customers, as well as third-party developers and partners, in order to foster innovation and development.

Adobe and Microsoft will jointly work with leading companies to help them envision and implement the integrated solutions. As a result, the companies’ mutual customers will be able to harness their data for critical insights and predictions, connect customer touchpoints across their business, bolster relationships, and drive brand loyalty and growth.