Glassbreakers - will SaaS product break the glass?

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Computer programmer Lauren Mosenthal and her partner, Eileen Carey
Newsweek writer

"Viagra but No Abortions

The Glassbreakers women are launching a product for women, designed to solve a problem women understand better than men, in an economic sector that has traditionally produced products shaped by the minds of young men for young men. It’s inarguable that white, upper-middle-class young men have applied the new technologies to make things that reflect their desires and culture and foisted them on the world. Women who complain about sexist video games get death threats from legions of boyfans conditioned by formative years on the Xbox controller to believe it’s their right to rescue—or maybe assault—wasp-waisted half-naked damsels in distress. And the anonymity of the Internet has proved relatively more menacing to women.
None of these ill effects are deliberate, but they are built into designs and products created almost solely by one gender. As recently as 2011, for example, Apple made a Siri who could find prostitutes and Viagra but not abortion providers.
Reviewing the movie The Social Network, the writer Zadie Smith wrote that everything about Facebook is “reduced to the size of its founder. Poking, because that’s what shy boys do to girls they are scared to talk to.” Ultimately, she wrote,The Social Network wasn’t “a cruel portrait of any particular real-world person called ‘Mark Zuckerberg.’ It’s a cruel portrait of us: 500 million sentient people entrapped in the recent careless thoughts of a Harvard sophomore.”
Frustrated, women in Silicon Valley seem to be segregating themselves in women-only venture funds or starting gender-gated funds.

Costello says that the sexual harassment lawsuits and the public talk about endless ugly events is a sign that things are changing. 'We are in a major time of shift. There is no other time when women have been better educated, earning a majority of undergraduate and graduate degrees and serving in equal numbers in nearly all professions. The control of personal wealth is about equal, as baby boomer men are dying earlier and women are inheriting money from their parents and husbands and have their own assets from working. If we can access 2 percent of that money controlled by women, we don’t need to be begging on Sand Hill Road.' "